Hospitality Wellness Workshop


 

We were asked by an International Hospitality Wellness company to create a workshop around the concept of the hybrid spa/gym - where the two seamlessly work in harmony. We travelled to Evians-les-Bains to present our proposal to them.

The goal - challenge the preconceptions

_

All photography by Aylott + Van Tromp

 

3A9A0494.jpg

 

Evian is the ideal location for such a workshop - the town has long been known for it's thermal spa

 

Our dialogue started by stripping back to the basics - what is a spa? what is a gym? Taking ideologies from the Greeks and Romans, the spa/gym was the social epicentre of community, it was where business was done, where friends met to converse, where you ate and drank.

This new concept destination should tend to all facets of our well-being - Diet, Mental Health, Social and Fitness. Not just focusing on one, but enveloping them all into one space.

 

3A9A0490.jpg
3A9A0478.jpg

 

Our focus was then to define the key design cues needed to create an urban spa - Simplicity, Tranquility and Escapism being just a few. 

 

We looked at role reversal in both gym and spa;

Now - Spa; Scheduled, Formulae | Gym; Accessible, open, unvaried

Future - Spa; On Demand, attainable, unrestricted | Gym; A Destination, A Journey, An Experience

 

We also discussed the importance of brand and how taking knowledge from other sectors such as retail is a vital part in making the space desirable, immersive and tailored to each individual customer. Brand affiliation is key to keeping and attracting customers.

 

3A9A0477.jpg
3A9A0495.jpg
James Van Tromp