HOTEL DESIGN
Modern travellers have an abundance of choice. Where they travel and where they stay are all part of the ‘brand me’ revolution. This means that beyond the traditional look and function of hotel design, your brand must connect and evoke a feeling; a strong emotion that connects customers to your offering, and stays with them long after their visit.
Whether building a new hotel, converting or renovating an existing one, Aylott + Van Tromp develop creative concepts for your brand that are rooted in local culture and heritage. Our hotel design services include interior design, fit-out and branding, as well as bespoke furniture and lighting production.
HOTEL DESIGN PROJECTS →
WE OFFER SERVICES FOR HOTEL DESIGN
We believe unequivocally in the power of ‘brand’, combining well-considered design with a strategic, story-led approach.
Unlike the majority of designers & agencies who design for the trends, we design for your business goals. We possess a large amount of cross-sector knowledge which we use to elevate and position your brand exactly where you wish it to be. In this respect, we consider ourselves consultants before designers.
A convergence of our skillsets; we’ve always seen these buildings as perfectly packaged brand spaces. They are an extension of our lives - you stay in them, you eat in them, you work out in them, you relax in them. They need to tend to your every need and always strive to exceed expectation. We understand the pressures of ‘connecting with an audience’ and ‘being on trend’. We know that your space ‘now’ needs to align with your customers ideals for ‘years’ to come. We excel at this - we break down your business; understand what are your pain points and where you can grow. We structure your brand around your future goals and capture your target audience. We put you at the forefront of this incredibly diverse and developing sector.
Hotel Design by Aylott + Van Tromp
WHO WE ARE
We’re a group of like-minded individuals who love to wear other people's coats, metaphorically speaking of course. We are design chameleons, there are no egos here. We take on your brand as if it were our own.
Directors Nathan Aylott + James Van Tromp lead each and every project, supported by experts, artists, designers and contractors.
The experience of Aylott + Van Tromp's founders is unique. With a cross sector background in brand activation, retail, fashion, architecture, aeronautical + automotive design, we are able to predict the ebbs and flows of popular culture and the changing needs of the modern traveller.
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UNITED KINGDOM
STUDIO 2.3
24 GREVILLE STREET
LONDON
EC1N 8SS
PORTUGAL
ALAMEDA SALGUEIRO MAIA LOTE 4
1 ANDAR, GABINETE 6
2660 329
SANTO ANTONIO DOS CAVALEIROS
LOURES
info@aylottandvantromp.com
+44 (0)20 3488 2310
THE PSYCHOLOGY BEHIND HOTEL LOBBY DESIGN
When you walk into a hotel, the lobby's design can either make you feel at ease or completely overwhelmed. This is because hotel lobbies are designed with specific psychology in mind to get you to spend more money during your stay. This article will discuss some of the most common lobby design features and what they are meant to achieve.
Front Desks
When you walk into a hotel lobby, the first thing you notice is the check-in desk. This is usually located in the centre of the lobby to give you a sense of direction. The desk is also often placed close to the entrance so that you can be greeted as soon as you walk in. The design of the check-in desk itself is meant to make you feel welcomed and comfortable. There are usually chairs or couches nearby for you to sit in while you wait.
The next thing you might notice is the concierge desk. This is typically located near the check-in desk so that they can help with any questions or needs that you might have. The concierge is there to help you with anything you need, whether it's making dinner reservations or getting tickets to a show.
The front desk is usually the busiest area in the lobby, so the design needs to be efficient and user-friendly. There should be plenty of space for people to move around, and the desk should be organised so that everything is within reach.
Seating Areas
Seating areas are another important element of lobby design. These are usually located near the front desk to have a place to wait if there is a line. The seating area should be comfortable and inviting, with plenty of space for people to sit. It's also important to have a variety of seating options so that everyone can find a seat that suits them.
The furniture in the seating area should be arranged to encourage conversation. For example, the chairs should be facing each other, and there should be coffee tables or end tables nearby. This gives people a place to put their drinks down and makes it easy to talk to the person next to them.
The lighting in the seating area is also important. It should be bright enough to see but not so bright that it's harsh on your eyes. The lighting should also be adjustable to create the perfect atmosphere for conversation.
The last element of the seating area is the view. If the lobby has a view of the city or the mountains, it's important to have plenty of windows so that everyone can enjoy it. If there is no view, then the seating area should be placed so that people can still see each other and interact with each other.
Bars and Restaurants
Another common feature of hotel lobbies is a bar or restaurant. This is usually located near the front desk to get a drink or a bite to eat while you wait. The design of the bar or restaurant should be inviting and comfortable, with plenty of seating for people to enjoy their meal.
The menu at the bar or restaurant should be designed to appeal to a wide range of people. Whether you're looking for a light snack or a full meal, there should be something for everyone. The price point should also be reasonable so that you don't feel like you're being gouged just because you're in a hotel lobby.
The staff at the bar or restaurant should be friendly and helpful. They should be able to answer any questions you have about the menu, and they should be able to make recommendations based on your preferences. The staff should also be able to help you with anything you need, such as ordering a drink or getting a table.
The last element of the bar or restaurant is the ambience. The music should be relaxing, and the lighting should be dimmed to enjoy your meal. The ambience should make you feel like you're in a different world, away from the hustle and bustle of the lobby.
Colour Scheme
The colour scheme of the lobby is also important. The colours should be warm and inviting to feel like you're in a safe place. The colour scheme should also be cohesive so that all of the lobby elements work together.
The most common colours used in hotel lobbies are earth tones. This includes shades of brown, tan, and cream. These colours are meant to evoke a feeling of comfort and relaxation. They also work well with other design elements, such as wood furniture and stone floors.
Another popular colour scheme for hotel lobbies is blue and white. This combination is meant to create a feeling of calm and serenity. It's also a very clean-looking colour scheme, which is essential in a public space like a lobby.
The last colour scheme that is often used in hotel lobbies is red and black. This combination is meant to be dramatic and luxurious. It's also a very classic colour scheme, giving the lobby an air of sophistication.
Staff
The staff in the lobby is also important. They should be friendly and helpful to feel like you're being taken care of. The staff should also be able to answer any questions you have about the hotel, and they should be able to help you with anything you need.
The most important thing for the staff is to make you feel welcome. They should greet you when you come in and thank you when you leave. They should also be available to help you with anything you need, whether it's directions to your room or recommendations for restaurants.
The staff should also be trained to deal with emergencies. For example, they should know how to handle a fire, an evacuation, or a medical emergency. They should also be able to provide you with information about the hotel's policies and procedures.
The last thing the staff should do is to create a feeling of safety. They should be visible and accessible to feel like you can go to them if you need help. They should also be able to provide you with information about the hotel's security measures. Hotel lobby staff should also have uniforms that are easily recognisable and match the theme of the lobby.
As you can see, there are many elements to consider when designing a hotel lobby. The most important thing to remember is that the lobby should be designed to create a feeling of comfort and relaxation. With the right design, your hotel lobby can be a place where guests want to spend time, rather than just a place to pass through on their way to their room.
Hotel Design by Aylott + Van Tromp