Breakfast Repositioning for Hilton
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Europe Wide
Hilton Worldwide
It was to challenge the status quo of hotel breakfasts. Delivering an experience and all-round better quality product, whilst reducing overall food costs. This is required not just to save money, but to also help Hilton reposition within the breakfast market and challenge the multitude of untraditional offerings that have gained traction with customers.
"The need for a comforting, simple and warming atmospheric. And when viewed objectively it makes complete sense, our lives have changed; speed, working habits, working times, travel. It has all condensed, however one thing has remained the same and that is the fact that we are human! When we’re awoken by our iphones at 06:30am it is a simple fact that every person suffers from sleep inertia for at least 30minutes and up to 4hours! This means that we want as less hassle as possible within this time frame, a simple offering and to ultimately be embraced by our surrounding. What we certainly don’t want is an abundance of choice of obscure products situated in a brightly lit, sterile space. Think of the Pret or Bills environment, they make you feel warm and comforted".
Redefine the hotel breakfast experience; The need for simplicity in a comforting and warming atmosphere.
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