Roger Gracie Jiu Jitsu Academy
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London, UK
Jiu Jitsu
We spent a significant portion of the project on research into the sport, its background, heritage, past and present and also by seeing how it sits within the current fitness and martial arts sector.
This enabled us to create a concept that was unique within the market and also ensured the offering was business ready, developing the brand to an optimum level and ensuring its placement within the industry was a success.
Roger Gracie is a 10 time Jiu-Jitsu world champion. Grandson to the founder of the art, Carlos Gracie.
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